Dell EMC has stated that its partners are "growing very handsomely" as its partner programme gathers pace in the channel.
The vendor has made the bullish comments to Channelnomics Europe sister publication CRN in the wake of its partner programme launch in February.
Cheryl Cook, VP global channels and alliances at Dell EMC, told Channelnomics Europe: "Our partners are growing very handsomely, with double digit growth.
"The growth rate that our channel is delivering is outpacing the industry - that is a global statement for all regions. We have a significant number of partners who are overachieving and growing faster with Dell EMC than they are with other vendor partners."
"There is a cross-sell opportunity and there are client partners expanding into the data centre that includes servers as well as storage. We are making share gains in both the client and servers [spaces] that our competitors are not and much of that is represented in the channel."
Detailing the tiers of the Dell EMC partner programme, Cook said that the vendor wants partners to invest in the firm and to drive more revenue.
"When that happens, it will push partners higher up in the tiers of our programme which earns them more and gives them more benefits," said Cook.
"There are more rewards and incentives for those partners who are strategically aligned and invested with us. The reward and incentive system in the programme reflects that. The higher you are in the tier status, the more benefits you have within the programme. We want our partners motivated and aligned with our strategy," she added.
Nicolas Leroy-Fleuriot, CEO of Bordeaux-based Dell EMC partner Cheops Technology, said: "We are seeing growth with Dell EMC: we were working with both before they merged. We are working strongly with HP today, but with the merger of Dell EMC we are predicting further growth with Dell EMC, because they will probably take more market share."
Dr. Frank Nobbe, director or partner management at German Dell EMC partner Inforsacom Logicalis, said: "Dell EMC is primarily focused on cross-selling activities that benefit both the company and its partners. In order to implement this strategy, the partners need time to acquire the necessary skills and resources. This is what we are currently working on, so that we can achieve our medium- and long-term growth target in this area".