Organisations across Germany and the wider DACH region are rethinking their approach to cloud and managed services, according to our roundtable of experts who came together as part of Channelnomics Europe's European Elite project, created in association with Agilitas.
Comprising only three countries, the DACH region is often considered the very heartbeat of the European channel and is home to Germany - which has Europe's wealthiest economy and second-largest population.
Yet the region has long been known for its conservatism and cautious approach towards new ideas. Germans, in particular, are anecdotally known to treat data privacy and data protection with the utmost seriousness. It is not uncommon for resellers to require 10 or more offices across the nation - from Hamburg to Munich to Berlin - in order to earn the trust of customers and cater for the specific needs of each locale.
Which is in large part why many customers in the DACH region have seen little need to embrace managed services and the cloud, preferring to opt for the safer, yet less flexible option of storing data on-premise.
But according to our roundtable experts, things are starting to change and customers are beginning to warm to cloud options and managed services offerings.
As part of Channelnomics Europe's European Elite project in association with Agilitas, our panel of experts unpick why the DACH region is revaluating its attitude to managed services as well as hosting and cloud services, and what this means for Europe's richest channel region.