ALSO has broken into the Asian market after signing a contract with Singapore-based IT distributor Innovix.
Under the agreement, ALSO's Cloud Marketplace will become available to 5,500 Innovix channel partners initially in Singapore, Malaysia and Hong Kong, with plans to expand further into more Asian territories.
ALSO claims the cloud marketplace will become available for Innovix partners in November.
"This partnership is an important milestone for ALSO in our strategic effort to expand business opportunities with our partners in dynamic new regions. We already serve 15 markets in Europe directly and 15 more through our partners in the UK and the Middle East. Our partnership with Innovix will expand our footprint even further," said CEO of ALSO Gustavo Möller-Hergt.
Innovix employs 500 staff in offices across Malaysia, Singapore and Hong Kong.
"Innovix is accelerating its cloud services offering to serve an expanding list of partners, including ISVs, hosters and managed service providers. The strategic partnership with ALSO provides us with a world-class cloud marketplace platform that will enable us to provide exceptional customer experience to our partners. We look forward to working together with ALSO to expand our renowned service and product offerings," said group managing director of Innovix Edmand Cheung.
ALSO has forged similar partnerships with other distributors in the past in a bid to grow internationally via its cloud marketplace. The Switzerland-headquartered distributor partnered with UK titan Westcoast in November last year and opened the door to the Middle East and southern Europe by partnering with Cyprian outfit Logicom in June.
The DACH heavyweight recently pledged to double the amount of revenue it draws through services after acquiring fellow Swiss distributor Bachmann Mobile Kommunikation.
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