Nimble Storage has won over a former NetApp executive to take the helm as vice president of EMEA.
Mark Stevens, who is taking over from Nimble's former EMEA vice president Clare Loveridge, joined the firm two weeks ago after serving at NetApp for more than nine years, including four years as UK managing director. The new EMEA boss also put in a five-year stint as EMEA vice president at Isilon Systems.
Stevens said his priority at Nimble is to attain a larger foothold in the enterprise market space.
"For us, within 18 months the goal is to be a recognised player in the enterprise market," he said. "The new entrants in the market, they are competitors who will be going for smaller customers. The SMB market is where most storage vendors go first, because to get into the large enterprise space is difficult; there are more risk-averse customers looking for much more performance. So far we have been providing that in the mid-market."
Stevens singled out his former employer NetApp as a vendor from which there is opportunity to take market share in the enterprise space.
"I have had some good years with NetApp. However, you can see by their revenue figures that clearly everything is not going swimmingly with them. The market has changed and whereas NetApp had an innovative and disruptive technology in 2000, when they came to the market and caused problems for the incumbents of the industry, NetApp has itself become an incumbent. Every company has a life cycle and my opinion is that Nimble has that capacity and has the ability to take that market share from a lot of those incumbents.
"NetApp and all these established vendors have their own solutions and clearly we have an uphill climb to increase our market share. But if you look at NetApp, if we can add even a quarter of their customers to Nimble then the growth rate we are looking at from that [is huge]."
The San Jose-headquartered storage vendor started life in 2008 offering hybrid flash products, but deviated into all-flash arrays earlier this year. Stevens said that Nimble's main differentiator against other vendors comes through incorporating predictive analytics into its flash products that detect and fix infrastructure problems automatically.
Nimble started 2016 with three new senior additions to its EMEA team. Peter Gibbs was promoted to EMEA channel director after previous posts at Avaya and Cisco, Gabriel Chadeau took over as manager of Nimble's French operations and Dan Cavanagh became the firm's EMEA business development manager.
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