Oki's European MD Terry Kawashima has talked up the firm's SMB credentials after unveiling its latest array of products for the market.
Speaking at Oki's Smart Colour Solutions event in Milan, Italy, Kawashima announced a new range of colour printers; the firm's more affordable offerings, the C332dn and MC363, and higher-end colour products, the C612dn and the C712dn.
Kawashima said the new colour range will help Oki bring more affordable colour printing to smaller business and improve its competitiveness.
"By the end of this year we will have established a comprehensive range of colour printing devices specifically targeted at graphical art applications," he said.
"As a result of these movements, Oki has already made a major impact on this market. It has enabled us to gain a 30 per cent foothold within Europe. In 2015 Oki acquired Seiko's wide-format printing business which has enabled us to stay relevant and unique as a brand in the pay-to-print market. We are confident that we have the right portfolio of products now to address the market and make a real difference in this space.
"Today we are building on this success... empowering small businesses to have success with features that only large enterprises could afford.
"We have a pipeline of exciting developments that are relevant for our target customers. We are deepening our learning to address the needs of target industries such as retail, healthcare and graphic arts."
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