Google has announced it is building an additional eight datacentre facilities across the globe, including three in Europe.
The search giant yesterday announced the launch of Google Cloud, a new overarching brand to cover the company's entire portfolio of cloud-centric products and services. Concurrently, the firm announced that it is to establish datacentre operations - which it calls Google Cloud Regions - in eight new places, including London, Frankfurt, and Finland. It is also setting up new datacentres in Mumbai, Singapore, Sydney, São Paulo, and Northern Virginia. All eight are due to open next year, while a new region in Tokyo will also begin operations before the end of 2016.
In a blog post, Google Cloud vice president Brian Stevens said: "By expanding to new regions, we deliver higher performance to customers. In fact, our recent expansion in Oregon resulted in up to 80 per cent improvement in latency for customers. We look forward to welcoming customers to our new Cloud Regions as they become publicly available throughout 2017."
Google Cloud's new facilities mark the second time this week that one of the public cloud market's biggest players has invested in new datacentre facilities in Europe. Yesterday rival Amazon Web Services revealed that it is soon to open a region in France which, when both it and another new facility in London are finished, will become the vendor's fourth European region and 13th overall.
Elsewhere, Stevens asserted that more than a billion people worldwide now use Google Cloud Platform products. He claimed that the introduction of his firm's new Customer Reliability Engineering (CRE) programme will improve the levels of service it can offer customers.
"Designed to deepen our partnership with customers, CRE is comprised of Google engineers who integrate with a customer's operations teams to share the reliability responsibilities for critical cloud applications," he explained. "This integration represents a new model in which we share and apply our nearly two decades of expertise in cloud computing as an embedded part of a customer's organisation."
In a blog post announcing the creation of the Google Cloud brand, senior vice president Diane Greene made plain the scale of the new entity's ambitions.
"Google Cloud products are for customers of all sizes, from the self-employed and startups all the way to the world's largest enterprises, including Google itself. Google Cloud isn't only the products. It's also how we work alongside companies, in an engineering-centric way."
She added: "The cloud partner that customers choose really matters. It amounts to picking which technology curve to bet on, and it's a long-term bet, there's more to be had than cost savings and increased security. Over the next five years, businesses of every kind will be transformed by smart data, analytics, machine learning and digital communications. What is going to differentiate business in the future is digital technology."
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