The Vendor Guidebook
A comprehensive guide to the biggest vendors' operations in EMEA
Welcome to The Vendor Guidebook from Channelnomics Europe.
The aim of this project is to provide the channel across EMEA with a detailed guide to how the major vendors operate in this region. For each of the 70 biggest IT manufacturers in the world, we have in-depth information on their product portfolio, partner programme, and the details of their EMEA operations: numbers of staff; locations; channel management and strategy; channel centricity; regional revenue; and local management figures. Many vendors profiled in this project have also taken the time to provide us with a mission statement, outlining what they can offer resellers, and why the channel should work with them.
Each company's listing will be split into three key areas: products; programmes; and profile. Once they have all been published, the end result will, we hope, provide an invaluable reference guide for resellers across Europe, as well as the Middle East and Africa.
And that is not all.
We also have lots of exclusive analysis, features, expert comment, interviews, and market research examining how vendors engage with the channel in 2017, and where the market is likely to go from here.
EMEA is a vast and diverse region, covering large swathes of the planet Earth. And yet, the vast majority of the vendors profiled here are headquartered outside of the region; so we thought it was about time resellers and MSPs across EMEA were provided with a reliable source of information and analysis on how their most important partners work with them and their peers.
New vendor profiles will be put up every day - in alphabetical order - and these will build, over the next two months, into a comprehensive database. New features, comment, and analysis will also be published on a regular basis - all of which be collated here, so make sure to pay us regular visits.
An ongoing compendium of every vendor's profile - which will be updated every time a new profile is published - can be found here, allowing you to access every vendor's information from one place.
Access profiles of all vendors from one place
Product, programme, and profile information for CA Technologies
Product, programme, and profile information for Brother
Following the decimation of the value of European money in the US, channel experts debate whether vendors can do anything to protect their partners
Product, programme, and profile information for Brocade
Product, programme, and profile information on Amazon Web Services
Product, programme, and profile information for Avaya
Product, programme, and profile information on ASUS
As part of our Vendor Guidebook project, a range of channel leaders reveal their top tips on what manufacturers can do to keep partner sales staff happy
Product, programme, and profile information on Apple
Product, programme, and profile information on APC by Schneider Electric
An in-depth look at what makes partner reward programmes work
Product, programme, and profile information on Alcatel-Lucent Enterprise
Product, programme, and profile information on Adobe
Channelnomics Europe content editor Sam Trendall on the four things vendors must do to keep partners pleased and profitable
Product, programme, and profile information on Acer