Channelnomics Europe Partner Panel
All you need to know about what the big players think of the big issues in the European IT channel
Comprising of representatives from Europe's largest value-added resellers and IT services companies, we are proud to present Channelnomics Europe Partner Panel.
In this new regular feature, every few weeks we will be asking a selection of top executives from for their insights into the most pressing issues impacting the European channel. In each edition we will gather top brass from IT resellers and services providers with a big stake in the European market to comment on the biggest challenges, and opportunities facing the channel today.
High-level executives from the likes of Bechtle, SCC, Comparex, Crayon, Logicalis, and many more from across the continent have all put themselves forward to give their opinions on building a successful European business. Further senior figures from major channel players will be added in due course.
Every few weeks we will open up a new topic for discussion to be added to this Partner Panel hub. We will be discussing all facets of the industry, from headline vendor news, to emerging markets and new technology trends, to get to the bottom of how partners can add real value in a volatile and, often unpredictable industry. The results will offer a revealing and topical snapshot of how major issues are affecting VARs across the continent, and what resellers are doing to create opportunity out of change and uncertainty.
Our current issue (see below) gathers channel players' thoughts on the changing world of the partner programme. In days gone by the equation seemed to be a simple one: the more you spent and sold, the more rewards you could reap in rebates and MDF cash. But now many vendors have rejigged their programmes in the name of rewarding smaller, more specialised players as much as they do big revenue-generating powerhouses. Money for marketing and business development initiatives also appears to be harder to come, with a far greater emphasis placed on providing a vendor with a detailed plan, including projected ROI. Our panel offers their thoughts on these developments and provides frank feedback on where they are prepared to invest - and what they expect from vendor partners in return.
Previous editions have seen our team of top executives discuss issues such as how vendor consolidation and restructuring affects VARs, and how the channel can cope with the fallout of geopolitical instability.
The Channelnomics Europe Partner Panel will regularly be updated with fresh topics of discussion, so make sure you keep a close eye on the Partner Panel hub for our latest issue.
Please feel free to join in the discussion by leaving comments on our stories, or by contacting us via email, phone, or social media.
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